For the majority of people with even the slightest degree of economic intelligence, the real estate bubble’s collapse was like being a beach lifeguard and seeing a massive tidal wave off in the distance. It was frightenly visible, you knew it would create massive chaos when it finally touched down, and there wasn’t a damn thing you could about it. And now that the speculation on whether subprime lending will affect the overall economy is now a reality, we are seeing many people come out with excuses and try to put the blame on one specific group or the other. The truth of the matter however is that we all are to blame, and Confessions of a Subprime Lender by Richard Bitner clearly shows us why.

The book Confessions of a Subprime Lender is written by Richard Bitner, the former president of Kellner Mortgage Investments who was wise enough to get out of the business before things began to implode in the subprime lending industry. The book covers a wide range of topics such as the history of subprime lending, how conflicts of interest in the lending industry came about, how subprime mortgages work, why the industry was fundamentally flawed, and how just about everyone contributed to the problem in their own ways.

The book gives many examples of the horrible lending practices that occurred on a daily basis, and does a great job of painting the entire picture of what led to the real estate explosion and implosion. Everyone from loan officers, to realtors, to arguably the Federal Reserve receive their justified criticism for fueling the real estate bubble in this book. It’s also kindly written in an easy to understand manner so that average joes who aren’t mortgage savvy can easily pick up and book and read through it without any problems.

Overall Confessions of a Subprime Lender is a great read for anyone and everyone. If you love economics, real estate, investing, or even history (because this is history in the making), you’ll enjoy this book. You can tell from the instant you open it that you’re getting an insider view of what went wrong from a very knowledgeable man with a conscious. I’m not claiming Richard Bitner is a saint, but sometimes the best information comes from the criminal with all of the inside information.

Site Layout – 4 out of 5
E-Trade’s site layout is effective, intuitive, professional, and easy on the eyes. Compared to some of the other online stock brokers I’ve used in the past, E-Trade easily ranks the highest in this category. Finding my portfolio’s allocation is just as easy as finding quotes for a stock.

Tools – 3 out of 5
E-Trade has powerful and easy use tools for just about everything you’d need as an investor. It has fully customizable market and trading platforms, along with other useful tools such as asset allocation, account performance, income estimator, risk estimator, and more. The only complaint I have is that some of their more effective and desired tools are not free to users unless you pay a fee or have a minimum numbers of trades per quarter.

Security – 5 out of 5
E-Trade really sets itself apart from its competitors because they offer a free SecurID product to ensure that your account stays in your protected and in your possession at all times. I love the SecurID product, it’s extremely easy to use, creates an incredibly strong second layer of protection on my account, and of course it was free thanks to E-Trade. This feature alone is enough for me to stay with E-Trade, because I like sleeping at night knowing that I have added protection on my account.

Customer Service – 5 out of 5
E-Trade’s customer service is extremely good, especially in a time where most customer service departments are full of outsourced employees who are reading off a page of specified things to say. Customer service employees are friendly, knowledgeable, and extremely helpful. I’ve made countless numbers of calls to their customer service phone number and had my questions and issues resolved instantly. In fact, E-Trade was recognized for outstanding customer service in 2007 by Smart Money (a financial magazine).

Commission Fees - 2 out of 5
This is really the only downside to E-Trade. With E-Trade your commission fees are higher than most online discount brokerages unless you make a minimum number of trades per quarter. I tend to overlook this part of E-Trade as it is obvious that the higher commission fee is definitely worth what I get in return compared to other brokerages.

Overall – 4 out of 5
E-Trade is a great online discount brokerage, and I truly believe E-Trade leads the industry with their superior tools, outstanding customer service, and ease of use for investors. Their commission fees are definitely higher than their competition, but if you want the best, you should expect to pay a little more than usual.

Rating: 5/5, A must read book

Investor, businessman, motivational speaker, and author Robert Kiyosaki wrote an instant classic with his book “Rich Dad, Poor Dad”. In it, Kiyosaki describes the unique difference in perspectives between his poor father and his best friend’s rich father. The book explains why the average middle class person is usually financially troubled even if they are highly educated and work hard, driving home the idea that the poor work for their money, while the rich make their money work for them. Kiyosaki goes on to explain why it is so important to build assets and get rid of your liabilities.

Many people are quick to argue that the book’s failings are in that it doesn’t give specific applications to build your wealth. However, I think the people who argue this missed the entire point of the book. Kiyosaki’s intention for the book wasn’t for it to be a literal guide to building wealth, but rather to inspire you to find your own means of building wealth. Kiyosaki constantly reiterates thoughout his book that you should always attempt to find new ways to accumulate assets that will make you money.

I found the book to be very inspiring and enlightening. The book was slightly repititive, but I believe that was done intentionally so the author’s message would stick with his readers. I highly recommend reading, if not purchasing this book. It also makes a good gift for anyone you think needs financial guidance.